Two Button Revival: Back to the Future

J. Press is not now, nor has ever been a ‘trendy’ clothier. We leave to other simulations of casual streetwear. Yes, we are traditional. We view synthetic fibers with circumspection. We do not feel glue is an appropriate substitute for the thread. We reject the philosophy of change for the sake of change and avoid fads that most often seem ridiculous a year later. J. Press style is timeless.

     

    Whether our customers express a preference for cuffs on their trousers, three versus two buttons on their suits, our mission is to satisfy these preferences in a manner that exploits the full range of our extensive resources.                               

     

    When I assumed the role as Manager of the J. Press store on 16 East 44th Street store in 1966, I disagreed with Uncle Irving Press’ unrelenting preference for three-button suits. I constantly badgered him about the many younger customers pleading with me to introduce two-button suits at J. Press. Irving finally gave in putting me on notice, “OK, Big Shot, they are for the New York store only. You pay for every suit we get stuck unloading to Filene’s Basement.”

     

    Never had to pay him back a cent. By mid-1970s two-button suits garnered 35% of the total suit sales in New York with no remainders for Filene’s. Dick Cavett sported the J. Press two-button model on his 1970s nationally televised ABC-TV talk show to much acclaim.

     

    The turn of the 21st Century found two-button suits diminished in popularity at J. Press, but not unlike my 1970s forays with Uncle Irving, the tide has turned.

     

    Affecting a more courtly style than our three-button suits, the J. Press two-button model retains our traditional natural shoulder along with our famous center hook vent. The body line is further accented by slight waist suppression characteristic of a darted front. Nurturing a longer roll to the lapels with single besom lower pockets, 30” center back length, 3” lapel width, our two-button model manifests a hint of Savile Role elegance while remaining true to its classic American origin.

     

    Our Two Button “PRESSTIGE” suitings are available in a variety of fabric choices including pinstripes, chalk stripes, herringbones, windowpanes, and plaids of imported superfine pure wool worsteds.

     

    Reviving the past and back to the future.

     

     

     

     

    RICHARD PRESS

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