When Print Advertising Was King

When Print Advertising Was King

During the Heyday of Ivy, J. Press featured a resolute advertising program of print ads that regularly adorned the top of Page Two or Three in the New York Times and the Herald Tribune. The same ads were posted simultaneously in the Boston Globe, Wall Street Journal, San Francisco Chronicle, New Haven Register along with prep school and college yearbooks and including Yale Daily News, Yale Record, Harvard Crimson, Harvard Lampoon and Daily Dartmouth.

To read this story and many more, purchase the Threading the Needle book by Richard Press.

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