In my roaring twenties and even decades thereafter, I did much bar hopping draped in Squeeze Tweed. J.G. Melon’s on 74th Street, across the street from my former Third Avenue apartment, featured long departed bartender Paulie pouring me plenty of very dirty Vodka Martinis. My pals populated the front of the bar cocktail hours on weekdays. Regulars included Tex, a travel agent from the Bronx always doffed in his cowboy hat, knockout blond FBI agent Cynthia, renowned ophthalmologist Dr. Mike, Goldman partner Morty, along with a regular crew of writers, actors, preppies and a usual freight of drunk hangers-on. As a courtesy to me, but also a compliment to their own good taste, wardrobes at the bar were often J. Press.
Maitre-D Bobby and server Marge are still around to toast my less frequent octogenarian visits highlighted by a burger, cottage fries and a draft. Not unlike former Mayor Mike Bloomberg who called J.G. Melon hamburgers, “the best hamburgers in the world.”
The Melon denizen featured in several shots of the current J. Press Spring & Summer Brochure awaits his burger order in a Wool/Linen Blue Plaid Jacket woven in the British Isles. The distinction of British Tweed in zephyr weight amenable for hot weather comfort is to be found in the lighter weight multi-color weaves which we have developed for this time of the year. This jacket fully reflects the fine character associated with heavier weight homespuns. Note the navy/green/yellow knit tie that mirrors historic boarding school/college club knit ties derived from J. Press Archives dating back to the 1920s.
The same Melon gentleman refreshes himself with a cocktail in weekend gear awaiting his ride to a “swellegant” party in Bridgehampton.
For a change of saloon venue note our Squeeze millennial as he ponders life at The White Horse Tavern, his favorite downtown hangout. Dressing up his ragged jeans with a Lightweight Wool Blue Blazer set off with a classic Regimental Stripe tie. Reminds me of a scene from Madmen (season 4), where Don Draper returns stumbling drunk to his Waverly Place apartment from “work” that he tells his girlfriend he performed at The White Horse Tavern.
Bestowing a more Bohemian version than Melon’s, perhaps demonstrating the angst of his age, our JAWNZ man attacks his hearty burger, feisty fries and a bottle of beer in Lightweight Wool/Multi Check Jacket contrasted by India Madras Multi-Color Cross Check button-down popover Sport Shirt.
Back to memories of my saloon days and a song no longer sung—
To the end of a brief episode
So make it one for my baby
And one more for the road.”