A couple of columns back I reported about the Princeton Club of New York going belly up. Princeton doesn’t regularly appear in these portals, but in December Old Nassau joined the Press family via marriage when Rebecca Whitman, Princeton Class of ’93, became my daughter-in-law. Pictured at her 25th reunion in front of her eating club Terrace, Rebecca was nationally ranked 40th in the country as a junior tennis player on the satellite professional tour.
J. Press opened its Princeton store in 1936 and searching the archives @ivy-style I rediscovered a Princeton-J. Squeeze footnote. The store didn’t last long after Pearl Harbor, but was still around in April 1942 when the town held a wartime blackout. The Daily Princetonian ran an exposé:
Streetlights were extinguished at once. Immediately all traffic stopped. Dormitory lights on the campus as well as lights in town residences went out instantly. J. Press was late to the game and caused a riot in town. The store lights in the front window on the store on Palmer Square were a few minutes late in going off and an angry crowd of some 300 students rushed to the spot shouting ‘Smash his windows.’
My dad, Paul Press, duly protested the charge:
"The failure to turn out the lights promptly was not the fault of management. Lou Prager, who heads up our Princeton branch informed me the incident was the result of an oversight by the night watchman responsible for turning out the lights. He failed to follow blackout instructions for some time until after the blackout began. He was immediately fired."
Manager Lou Prager and his remaining staff shortly thereafter joined Uncle Sam for duty. Praise the Lord and pass the ammunition. Within the year, the lights would go out at the Princeton store for good. The 1930s focal point of our family business was New Haven.
Princetonian F. Scott Fitzgerald once warned his daughter in her first year at Vassar, “Beware the Yale wolves in their J. Press tweeds.” F. Scott Fitzgerald was a dyed in the wool Princetonian. His fatal heart attack occurred reading the Princeton Alumni Magazine.