A pseudo-obituary of Savile Row appeared in a recent Sunday Business Section of the New York Times penned by David Segal suggesting COVID has turned the most famous men’s clothing street in the world “into a brush with the abyss.”
Pandemic depression, oppressive rents, and cancellation of overseas trunk shows accounting for 70% of its revenue stream lurks above and beyond “decades long drift from formal wear.”
The sacrosanct bespoke shops have attempted to cash in on their reputation by rebranding their product in ready-to-wear. No.1 Savile Row occupant Gieves & Hawkes currently markets a full range of “off the peg” formal wear, suits, sport coats and casual wear. Huntsman, one of the street’s most venerable tailors launched its Archive Collection in 2013, featuring a capsule collection of ready-to-wear. Kilgour, renowned tailor of Fred Astaire’s tailcoat in Top Hat (1936), transferred their signature style with a ready-to-wear line retaining its neat shoulder shaping the torso for extension. Prince Charles’ tailor, Anderson & Sheppard, expanded the brand via a haberdashery shop on Clifford Street addressing the challenge.
Irving Press, CEO of J. Press before my assumption to the throne, travelled regularly to the British Isles beginning in the 1930s, making sure to get a bespoke suit from the top tier at Savile Row. Together with his father Jacobi, brother Paul and their cohorts of York Street cutters and fitters, they “borrowed” significant details from Irving’s purloined wardrobe initiating them in J.Press custom paper patterns.
Savile Row may indeed be fading, but the J. Press MADE TO MEASURE program comes to the fore, fulfilling the Irving Press tradition in full canvas individual clothing orders from a wide selection of fabric resources tailored in our Classic Sack model or our trimmer fitting front-darted model, both expertly tailored in the United States.
An island of tailoring tradition utilizing 118 years of experience.