The preppy 1980s are gone with the wind. Preppy Handbook author, speaker and humorist Lisa Birnbach memorably offered the era’s final beach wear lesson in her preppy Bible:
“Madras swim trunks. Plain and boxy. The prep man has no interest in looking daring or sexy on the beach. Because they are made of cotton, they never fully dry out if they are used daily.”
Times may have changed but not the look. J. Press currently offers a cornucopia of swim trunks uniquely suited for beach club or urban weekend wear. Available in varieties of all cotton India Madras, Seersucker and Patchwork fabrics, with mesh liner, elasticized waist for comfort, rear button through flap pocket and side pockets.
Our revised Heyday Look swim trunks open a new door to a wider audience that once was the restricted province of St. Grottlesex snobs, Ivy League elites and Hyannis Port Kennedys.
Alfred Hitchcock shot a famous scene in his 1955 masterpiece To Catch A Thief depicting J. Press Shaggy Dog Sweater aficionado Cary Grant on the French Riviera in boxer style trads side-by-side lithe Grace Kelly tightly wrapped in a one-piece swimsuit.
J. PRESS Swim Wear goes both ways - for an ocean splash on Georgica Beach emitting the salty vibes of a dirty Martini or drying out for a post-swim jaunt to grab a lobster roll and a couple of brews at Duryea’s Lobster Dock in Montauk.
Snazzy and dry docked in J. Squeeze India Madras swim trunks. Salty Vibes.
I love the preppy clothes from the 80’s, and my closet is filled with vintage preppy clothes and shoes(bucks), etc. And I’ll never get into tve straight leg not preppy look of today, and I have 3 preppy Handbooks that I absolutely live by.
Well, the only beach trunks that mattered (and still do) weren’t of madras, seersucker or otherwise textured “fabrics”…they were definitively “left coast” in genesis and practice and of true watermen and surf culture. But, they were often seen here on the “other” coast, particularly on Cape Cod and even up here in New Hampshire and Maine ….will never deviate from my “Birdies” (Birdwell Beach Britches) or my Shaggy Dogs…even while in Hyannisport and especially when in Eastham and Orleans.
Let’s not forget Ronald Reagan posing in his one-piece, black, wool swimsuit with “Life Guard” printed on the chest!
I have enjoyed Richard’s periodic stories so much on jpressonline.com that I asked my boys for his book, “Threading The Needle”, for Father’s Day. I can’t wait to get into it!
June 28, 2021.
Cary Grant looks “Notorious” in the J. Press swim trunks in the photograph provided in the most recent Threading the Needle message.. Would there have been a pair of Press swim trunks big enough to fit Alfred Hitchcock?