Passing the skeletal remains of 346 Madison Avenue reminds me that J. Press stands alone in the once upon a time thriving retail neighborhood that promoted traditional American Style menswear. It’s hardly coincidental that the enterprise my grandfather founded on the Yale campus is quartered side-by-side the Yale Club in New York on 44th and Vanderbilt.
How to exchange 20th century Ivy Style for today’s expanded market without demeaning its past? Following the recent national election, the term “ballot dumping” was widely discussed. J. Press refines the term via our own version expressed as “category dumping.”
For example, our famous J. PRESS hand brushed Shetland wool Shaggy Dog sweaters still bark with extended breeds in over forty colors enhanced by a new version of university stripes expressed on either sleeve or body. Our hearty collection of four-ply Scottish cashmere cable crew neck sweaters display eight colors. Frosting on the cake—J. PRESS shawl collar cardigans from Scotland are beyond the fringe as a sport coat or outerwear choice.
Schoolboy mufflers originally worn by boat club members of universities in England and reframed as a prime signature on prep school and college campuses in the 1950s are once again re-popularized, worn with either a duffel coat or chunky sweater.
“Roamin’ in the Gloamin on the bonnie banks o’ Clyde” characterizes our unmatched variety of all wool Tartan trousers. Also, on hand in Technicolor, a rainbow of corduroy trousers in sixteen colors.
The list is endless.
Brave New World is a dystopian social science fiction novel written in 1931 by English author Aldous Huxley that features the line “No social stability without individual stability.”
J. Press presentations adhere to the Huxley axiom.
RICHARD PRESS
17件のコメント
very nice message to my Yale husband who is married to a Smithie. Please do not go away. We need you!
Well done, J Press, long may you keep the flag flying for proper dress and styling.