The World Series might be hovering around the corner, but J. Press has already clinched the pennant with its Fall/Winter 2024 Pennant label collection featuring the base paths of American collegiate, post-grad or business-starter garb via Ivy favorites reset for today’s more casual style.
Recalling my Animal House days at Dear Old Dartmouth, the new J. Press Pennant Label collection has my nostrils flaring with what might have been had my 1950s classmates and their dates exhibited the width and breadth of dressing up or down chic exhibited in the new collection.
The co-ed styles have no limit for whom they are appropriate offering maybe a nod to ‘90s prep. What am I talking about? Guys headed to the rugged outdoors, not unlike my Dartmouth Outing Club mountain pals stopping by the woods before a snowy evening lugging a slew of ‘Gansett six packs. Only this time donning Pennant Label sport coats, maybe a sloppy tweed cap, classic cotton khakis—old style Eisenhower Era reimagined for here and now.
Some more goodies: a Nu-age tuxedo outfit working for post-deb parties uptown or downtown after-hours underground clubbing on the Lower East Side below Canal Street. Young ladies can adapt many of the Pennant Label sportswear pieces to uniquely display their own casual sense of Trad Ivy.
Go for the max: outerwear, sweater menageries, khakis galore, limitless trad style of boundless choice. I am giving it my all describing J. Press Pennant Label—perhaps better presented in our upcoming digital lookbook or in person at our Pennant Label Flagship Store, 501 Madison Avenue, NYC, also available at our shops in New Haven and Washington, DC.
I’m glad I’m not young anymore but dressing down in my Pennant Label anorak over blatantly striped rugby shirt, I can still fake my former youth heretofore gone with the wind.
RICHARD PRESS
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This Lookbook is particularly fantastic. Very creative photo shoot and a sharply described theme for the collection. Remember Ogilvie – the more you educate your customers at what they are looking at the better!