A selfie of yours truly pictured in a J. Press Pennant Label Dartmouth Varsity Letter Jacket belies the truth. My athletic participation in Hanover 64 years ago was limited to hoisting kegs in the cellar of my beloved fraternity directly across the street from the gym and the Big Green football stadium.
My pseudo-collegiate masquerade occurred at the free-standing J. Press Pennant Label Store prior to its upcoming opening at 501 Madison Avenue along with equivalent Pennant Label shops in our New Haven and Washington DC stores. Our Pennant Label offers a fresh take on trad classics with a trim fit and “broken-in” vintage sensibility while maintaining the authentic signature details of our heritage line.
The collection includes tailored clothing: suits, blazers, sport coats and sportswear featuring expanded selections of sweaters, OCBDs, chinos with rear cinch belt, 5 pocket trousers, polos, Henleys, Rugby shirts.
A full range of University apparel kicks off our own historically accurate Campus Store #101. A full range of varsity jackets, cardigans, hoodies, tees, sweatshirts, many inscribed with college identification, pass final exams cum laude.
Bright college years, with pleasure rife, the shortest gladdest years of life works for this Dartmouth ‘59er costumed in J. Press Pennant Label as if he were a kid again. Laugh if you will.
8 comments
J. Press is the best-keeping the standard brands alive and vital but adapting to a changing demographic . An amazing example of forward thinking retail in a very challenging environment. I am a fan for life but I couldn’t keep the franchise alive on my own. A wonderful part of our heritage.
Always enjoy your historic anecdotes!
Looking forward to your bringing Pennant to DC!
And that jacket looks great on you. No one represents the Big Green better! Wear it proudly. The college years are indeed the “shortest gladdest years of life”.