From New Haven to Broadway

J. Press has impacted every aspect of my life, including my time as an actor off-Broadway and co-producer on Broadway.

My dear friend Jay J. Cohen, my bunkmate at Camp Winaukee from 1945 and summers thereafter, and graduating to adult companionship as a fellow member of the City Athletic Club. An advertising exec and Broadway co-producer, he talked me into assisting his theatrical partner Ashton Springer with getting the 1980 Yale Repertory Theatre Athol Fugard triumph, A Lesson From Aloes, Broadway bound.

James Earl Jones, Maria Tucci, and Harris Yulin in A LESSON FROM ALOES, written and directed by Athol Fugard, Yale Repertory Theatre 1980. Photo by Gerry Goodstein.

“Hey Richard, with your Yale connections this is a natural,” they urged. The New Haven production garnered rave reviews both for the play and stellar cast headed by James Earl Jones. The weighty subject matter dealing with apartheid was written and directed by South African playwright Athol Fugard. It was also supervised by Dean of the Yale School of Drama and Artistic Director of The Yale Repertory Theatre, Lloyd Richards.

Lloyd Richards was a long time J. Press neighbor a couple of doors down York Street at the Yale Drama School. An occasional customer he was called a “pal” by my dad, Paul Press, who often labeled anyone buying shirt and tie or pair of socks a “pal.”

The production agreement specified partnership “in association with Yale Repertory Theatre, Lloyd Richards, Artistic Director.” Richards maintained final say over artistic rights.

Unfortunately, the contemplated move to Broadway was hindered by our financial resources, barely enough to turn on the lights and pay the cast. Fortunately, we were introduced to Louis Busch Hager Associates, Inc. and they expressed an interest to join the team. Lou Hager, a member of the Anheuser-Busch family and president of The American Academy of Dramatic Arts provided enough resources on top of our own for the Great White Way, although our meager resources roped us into the Playhouse Theatre, a low rent house blocks away from the big lights on Broadway between 8th and 9th Avenue.

We predicted the extraordinary appeal of James Earl Jones to grab audience word of mouth for what we knew would be a hard sell. To compound our difficulties, playwright/director Fugard delayed Jones’ entrance until the second act. My partners believed my so-called “likability” would allow me to talk Fugard into a vital change. After a lunch lubricated by many toasts for the play’s success, Fugard agreed to get James Earl’s character onstage at the end of Act I.

Lloyd Richards was adamantly unwilling to agree to the change. “It worked the old way in New Haven and it’s going to stay that way on Broadway.”

We sprinkled the house with standing Os at end of the first act helping the audience to greet James Earl in the second act. My hands grew raw from the excessive clapping. Reality intervened. Neither rave reviews, Tony Best Play nomination, nor the brilliant cast was enough to save the show. A Lesson From Aloe limped through ninety-six performances never returning the investment.

Curtain up, light the lights. Yours truly treasured the work’s significant artistic contribution despite its penniless reward. A different show that paid back its original investment also opened in New Haven. Name on the marquee—J. Press.

 

 

RICHARD PRESS

4 comments

I have been with you folks since 1958. From New York to Miami to Los Angeles to Houston to Minneapolis to Dallas. Its been a long ride. AJG

Arnold J. Grossman 7月 15, 2022

A generous donor perhaps should have similarly volunteered to promote the early plays of Allan Knee, author of THE MAN WHO WAS PETER PAN — aka FINDING NEVER LAND — LATE NIGHT COMIC, BLUE BOYS and other Off-Broadway plays. Allan Knee attended the Yale School of Drama when Robert Brustein was the Dean (1966 to 1979) and Brustein rejuvenated, refurbished and supervised a virtual re- birth of the school, and he FOUNDED the Yale Repertory Theater.

N.L. Wilson 7月 15, 2022

As a good-bye present to my time at Yale, I stopped by your original location in New Haven in the fall of ’71 and became a “pal” by purchasing an elegant diamond-print tie proffered to me very lovingly by one of your sales staff—a sartorial moment that stays with me for over half-a-century!

Robert W. Emmaus 7月 11, 2022

Perhaps you should instead have produced Aleksandr Solzhenitsyn’s THE LOVE GIRL AND THE INNOCENT after its triumphant critical and commercial success at the Tyrone Guthrie Theater in St. Paul.

Donald Robert Wilson 7月 15, 2022

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